Get to know your audiences – By identifying the ideal customer, you can find a link with the audience. It is to clearly understand who your potential and current customers are. You also should know what their interests and activities are.
Make a plan for a content – The content should represent the voice of your company. You should know how to attract the audience in social media works for business from the content which is attractive and effective..
Decide the period you will publish the materials – Again related to the audiences because your success is started from them, too. So, you are recommended to analyze the result and experiment on answering the audience after making a decision. You better change the post in certain period in order the audiences are interested to visit and read.